The – ‘Accidental’ Sheetz Brand

The – ‘Accidental’ Sheetz Brand

August 10, 2013 — 

I had the good fortune to attend a Sheetz vendor meeting at which Joe Sheetz, the next CEO shared a bit of the history regarding the company’s valuable brand. He discussed how the brand was built ‘accidently’ rather than by a marketing plan. That is, it was created without specific intent. As I listened, I