Guest Columns

image of Abigail Cerra who describes Abigail Cerra, ReFuel, share her experience regarding what she experienced as the keys to success for c-store loyalty systems.

7 Key Parts to C-Store Loyalty Systems

C-Store Growth | C-Store Operations Best Practices | Guest Columns | Scan Data & Loyalty Program
October 7, 2022 — 

Abigail Cerra, ReFuel, discusses 7 key parts to c-store loyalty systems. While the rollout of a loyalty system can be daunting, there are a set of things to consider that can be addressed to successfully achieve the customer loyalty implementation. Based on her experience of implementing several loyalty programs she identifies a few keys to …

Image of Weigels store. C-store customer experience includes the store, the staff, the brand and the service.

Customer Experience Versus Service

C-Store Operations Best Practices | Guest Columns
September 22, 2022 — 

Customer experience versus service is the core concept address to maximize customer c-store relationships. In this multi-part series, we will take a dive into the importance of Customer Experience (CX) and how to deliver it to every customer that comes into our convenience store. It is the most important marketing tool there is in our …