Four Levels of C-Store Performance Growth

Four Levels of C-Store Performance Growth

There are four levels in c-store performance growth. All together, they define the C-Store Performance Maturity Model.  Combined, the levels produce a guide to successful, sustainable growth. The levels are sequential:

  • Firstly, Founding addresses financial issues.
  • Secondly Organizing addresses management,
  • Thirdly, Growing addresses sales and
  • Finally, Thriving.

As progress occurs, higher sales and better teamwork result. Of course, the path is not always straight-forward. As normal, change is hear. Obviously, it takes time to learn and practice new ways to work. When a new level is attained, however, better results occur and therefore the work pays off. In fact, as companies step up the levels of growth, companies achieve both higher profits. In addition, work becomes easier.  As such, staff produce the desired results consistently. Even better, many find higher performing companies have less turn-over.

Reaching one of the higher levels of c-store performance growth does not happen accidentally. It takes planning action and follow-through. The path is well-documented. As a result, any company desires growth can use the model to improve.

C-Store Performance Level –Indication of Developing C-Store Maturity

When planning for store performance optimization and growth it’s important to start by assessing your current level of store performance maturity. The table below shows examples of how focus changes as maturity increases. Use this table as a model for identifying your own opportunity areas. In so doing, you to lay out a plan for moving forward.  Finally, note that with less maturity there is more potential to make substantial gains. So do not despair if you find lower maturity. Remember, you have a lot to gain!  Above all, have patience. Try to remember the gains will likely require more time and investment to achieve.


Focus Areas

Less Mature

C-Store Performance

More Mature



Customer Growth Location Promotions and Loyalty
Customer Retention Gas price Service and Attraction
Competitive Differentiation Price-based Value and convenience
Management Hands off Accountability to results
Decision Criteria Cost focus Return-driven investments

Determine Your C-Store Performance Maturity Level

Download the whitepaper to determine your level of c-store performance maturity. Find ways to improve with the white paper-  “Optimize C-Store Performance – The proven way to increase sales, simplify work and make time to grow.”

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C-Store Performance – The Proven System for Growth

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