March 24, 2025
Don Broadwater listed the three qualifications for c-store managers if you want to have a successful career in the convenience industry. These traits were explained as he shared his transition from his initial job in a family- run grocery store to his current position as the manager of an up-and-coming, newly-renovated store in Napoleon, Ohio. His store is a showcase for the family-owned-and-operated Main Stop chain which is part of Saneholtz-Mckarns.
Leading with Calm and Purpose
Don’s career in convenience retail wasn’t planned—but it became the perfect fit. Coming from a retail grocery background, he found himself drawn to the fast-paced yet rewarding environment of managing a Main Stop store. His journey has been one of adaptability, leadership, and a deep appreciation for both his customers and his team.
A Willingness to Learn and Adapt
Starting in retail at 16, Don spent years working in grocery management before making the transition to convenience stores in late 2022. While the industries share similarities, the shift required a new mindset.
“I had to be willing to change a little bit. Some of the management principles are the same, but a C-store is actually easier in some ways—fewer employees, less equipment to manage, and a stronger focus on customer convenience,” Don shared.
One of his biggest surprises? The importance of speed and efficiency. Unlike in grocery, where longer interactions are common, convenience retail thrives on quick, friendly service.
“We want customers to feel welcome but also be able to get what they need and be on their way,” Don shared.
Commitment to Leadership and Growth
As a c-store manager, Don believes in leading by example and meeting his team where they are. With a staff ranging from 21 to 61 years old, he tailors his coaching to each individual’s strengths.
“If someone is more outgoing, we encourage that, but sometimes we have to tone it down a little. It’s all about balance,” he said.
His calm and steady leadership approach keeps the store running smoothly—even on the most challenging days.
Finding Satisfaction in Team and Customer Success
For Don, the greatest reward comes from supporting both his employees and his customers. “It’s a personal joy to see customers leave feeling good about their day. That’s our goal,” he shared.
A unique aspect of Main Stop is its profitability-based bonus program, “It’s a fair program that keeps me involved. You take ownership of the store’s success, not just in sales but also being responsible for managing the expenses and ensuring nothing goes to waste. The real key, though, is the people – the customers and the employees”, Don explained.
Advice for Future Leaders – The Three Qualifications for C-Store Managers
When asked what advice he’d give to aspiring managers, Don kept it simple, “If you’re interested in c-store management these are your three qualifications
- A desire to help others have a good day.
- Willingness to ask for management opportunity.
- Ability to change and take advice.
With a career built on experience, adaptability, and a customer-first mindset, Don’s leadership proves that success in convenience retail isn’t just about running a store—it’s about creating a welcoming environment where both employees and customers thrive.