Back Office Software versus Store Performance Software for C-Stores
Occasionally when we speak with C-Store management teams about Quik Data their first response is “We already have a back office system.” Our response is always to acknowledge the absolute importance of having a back office system. Even if you have just a single store, you should consider adding a back office system if you don’t already have one. For bigger operators the back office is essential. The back office comes first.
However, a back office system is not store performance software. A comparable distinction can be found in businesses who create revenue by using field sales forces. These businesses typically have both an accounting system AND a customer relationship management (CRM) system. At their simplest, the first system deals with the numbers while the latter deals with behaviors.
For C-Stores, the back office system and store performance software each track and report on important but different information, as shown in the following table.
|Back Office System||Store Performance Software|
|Set Prices||Assign Work|
|Facts||Grades & Opinions|
|Loss Items||Loss Activity|
|Measuring profits||Generating Sales|
Quik Data from BandyWorks is a Powerful Sales Driver. Quik Data is not a back office, but rather sales performance software. We can show you how both are critical to the overall health of your business. Store performance is for those that want to drive their stores’ staff activity based on a combination of:
- Objective performance using the Balanced Scorecard approach
- Customer experience
- Capacity and growth
Back office software is more complex than store performance software, and accordingly costs more. While prices vary, the cost of store performance software is easily justified in time savings of finding and presenting information in a usable way alone. More importantly, the increased sales and profits can return the investment by a factor of 10-20 times PER YEAR. We’d be pleased to show you how Quik Data store performance software can achieve results like this for your C-Store business.