Case Study: Tang Mart
Turning a Simple Upsell into Measurable Growth
Challenge
Jonathan wanted to run an upsell promotion with clear visibility into cashier-level and store-level performance, giving him confidence in execution, and results.
What We Did
Customized daily and weekly upselling reports to track Reese’s sales by UPC, cashier, and discount key, giving full visibility unto execution.
Impact
Once reporting made execution visible, weekly upsell volume accelerated from 150 units in a month to 1000+ units in a single week.
About the Customer
Tang Mart is a five-store convenience retailer headquartered in Gadsden, Alabama, serving the northeast Birmingham region, with a strong focus on execution, coaching, and measurable growth at the store level.
The Problem
Tang wanted to run a Reese’s upsell at the register but had valid concerns:
- Could discount-key usage be tracked?
- Would cashiers use the offer correctly?
- Could managers see who was selling, and who wasn’t?
Without this visibility, expanding the promotion felt risky.
Why they Choose Us
Tang needed reporting that could:
- Break results down weekly
- Show performance by cashier
- Tie discounts directly to a specific UPC
- Work with their existing Gilbarco Passport setup
The Solution
BandyWorks configured and customized upselling reports to give Tang:
- Daily and weekly views
- Cashier-level unit tracking
- Discount-key visibility tied to Reese’s UPC
- Clear reporting that managers could pull on their own
This allowed the team to monitor execution, coach cashiers, and prevent misuse without changing store workflows.
The Results
MEASURABLE UPSELL GROWTH
Clear cashier- and store-level visibility accelerated weekly upsell volume from 150 units per month to 1,000+ units in a single week.
EXECUTION CONFIDENCE
Managers gained confidence in promotion execution through UPC- and discount-key tracking, enabling coaching without disrupting workflows.
MANAGER ADOPTION
Self-serve, easy-to-use reporting drove strong manager buy-in and consistent use across all stores.
- Weekly Upsell Results 1,000+ units
- Manager Buy-In High
- Multi-UPC Promos Supported
Why It Matters
Upselling didn’t improve because of a better offer. It improved because execution became visible. Once the managers could see cashier-level behavior, they could coach the right people, fix misuse early, and trust the results. That confidence is what allowed the promotion to scale.