Tobacco represents 20-30 percent of total inside sales.
Strong c-store sales typically contain a significant amount of tobacco (and even smoking cessation) products. Keeping the business volume, maintaining adequate margins, and having the necessary value for tobacco purchases requires scan data and promotional involvement. The tobacco industry just does not allow retailers to thrive without the participation in their digital programs. The basic scan data program has become mostly a commodity, but having a partner that ensures compliance and provides the necessary skills, tracking and expertise keeps retailers competitive with larger chains that can afford high-cost data analyst to comply with tobacco scan data requirements.
Loyalty, precise identification, tailored personalization, along with data-driven marketing is the necessary capability to ensure your tobacco program will have the required promotions and margins to remain competitive and retain key customers.
