2025 C-Store Manager Awards Winners

Known for her people-first leadership and the strong culture she’s built, while also delivering standout results like 103% food service growth and the highest customer traffic across 60+ locations.

Michelle views her town and store as one big family. After a tornado struck, her store became a lifeline, providing food, fuel, and comfort, while her leadership keeps her team strong and connected.

Michelle Jarrell is known for her exceptional customer care and attention to detail. She knows her customers personally, ensures her store is spotless and well-stocked, and is a trusted, well-loved member of the Summersville community.

Becky leads with courage and consistency, inspiring her team across 32 stores. Under her guidance, stores have exceeded objectives, lowered shrink by 50%, and fostered a motivated, inclusive culture focused on customer service and community involvement.

Don operates within a culture of trust, recognition, and teamwork, inspiring his store team to excel. His leadership has driven customer growth, high secret shopper scores, and a happy, motivated team committed to outstanding service.

Ron consistently goes above and beyond to support his team, stepping in wherever needed and offering one-on-one guidance. His hands-on leadership and genuine care create a motivated, high-performing team and an exceptional store experience. Ron is recognized for his industry expertise within the NACS leadership group.

Jen leads with empathy, trust, and servant leadership, creating strong, engaged teams. By listening, standardizing training, and modeling excellence, she fosters a culture of collaboration, accountability, and high performance.

Lela transformed her store from financial losses to strong growth in just nine months. Through calm, supportive leadership, she empowers her team and ensures every customer leaves with a positive experience.

Georgia drives operational excellence through hands-on training, strong inventory control, and a clean, organized store environment. Her leadership empowers her team, minimizes shrink, and consistently delivers top-notch customer experiences.

Greg Hendricks has dedicated his career to finding, training, and mentoring talented leaders.   He sets an extremely high standard for his store managers, and he supports them in attaining operational excellence.